the roast

The Roast, Whole Foods Market’s first Southeastern venture into the full-service restaurant business is an exciting new addition to Midtown Atlanta, especially with its unique concept of Brazilian churrascaria paired with collaborations from local chefs.

The Roast's space design skillfully integrates modern architectural elements with a focus on both functionality and ambiance. The use of subway tiles and exposed, painted brick brings an industrial yet polished aesthetic, while the dark wood accents create a sense of warmth and sophistication. The layout effectively merges the dining and social experience, with an open-plan configuration that promotes interaction.

The open kitchen and fire-roasting station serve as visual focal points, drawing attention to the preparation of the food and reinforcing the restaurant's connection to its churrasco roots. The careful orchestration of materials, textures, and spatial hierarchy elevates the atmosphere, making The Roast not only a culinary destination but a well-executed example of modern restaurant design.